The Unity Project allows businesses to create consumer loyalty by donating funds directly to the charities of their consumer’s choice. It allows consumers to support the causes closest to their hearts through their buying decisions without having to spend more. The Unity Project is a new way for charities to raise money, allowing organizations to get more from their networks without their donors paying more. Unity is a robust loyalty and marketing platform for businesses, layered into a social movement for charities leveraging existing social media platforms It creates a mutually beneficial relationship between businesses, charities and Unity members.