Don't underestimate the impact of email on your brand. Email addresses are where it begins. If you are sending an email to an organization to introduce yourself, or to arrange an appointment to discuss funding opportunities, and your email address is sexyeyes@hotmail.com you will not have credibility. Your email will likely be filtered directly to a junk mail folder, and if it makes its way to an inbox, will be deleted. Email addresses don't have to be as obvious as this exa